article about Ethnocentrism in Indonesia

Consumer ethnocentrism and country of origin effects in Indonesia

Related

Asian journal of marketing, Vol. 11, Issue 1, p.14-28

Publisher

Marketing Institute of Singapore

Date

2005

Author/Creator

Elliott, Greg

Author/Creator

Hamin,

Description

While the fields of consumer ethnocentrism and country of origin research have been extensively researched, they have up to now been studied overwhelmingly from the perspective of developed countries. In contrast, this paper discusses the concept of consumer ethnocentrism and its impact on country of origin effects specifically in the context of a less developed country (Indonesia). In particular, while there is consistent evidence of a systematic preference by consumers in more developed countries for products made in the home country or in other more developed countries, there is little published investigation of these questions in less developed countries. The current empirical study of some 547 Indonesian consumers revealed that the level of consumer ethnocentrism was relatively high compared with previously published international studies. The study also found evidence of a strong country of origin effect in that the relationship between consumer ethnocentrism and perceived quality, perceived price, perceived value and purchase intentions towards locally made products were all positive and statistically significant. Most importantly, however, the link between consumer ethnocentrism and actual purchases, while positive, was found to be insignificant. These findings have important implications for both government policy makers and local and foreign-owned businesses.

comment : my opinion about Ethnocentrism in Indonesia. although Indonesia is said to be the country that are still left, but some of the youth especially in capital city they do not want to fall behind in fashion. Indonesian is a big consumer. even with the high interest in the consumption of imported products to be able to create individual Ethnocentrism become cultural relativism. This happens only assume that they are getting higher quality imported products and modern

 

Astri Puji Lestari

4 sa 03

14609862

type 1

1.      The similarity of Ethnocentrism and Cultural Relativism

They think that their culture is different from other culture.

The differences between Ethnocentrism and Cultural Relativism

-        a. Ethnocentrism. This concept has a view that every aspects of our culture are the best culture and measure others by only their culture. Individuals assume that the culture of the people better than the other cultural.

-          b. Cultural Relativism. That is the opposite by Ethnocentrism. This concept is the view that our culture is not better and progressing with other cultures. This concept teaches us to look at an individual's behavior from the perspective of their own culture. We should not judge other cultures.

2.      The example of Cultural Shock

-             - When starting the lessons in class a western just say hello to the teacher. However, when they come to Indonesia, we know that we always start the lesson by praying.

-              - Indonesians who always eat using your hands or a spoon, when they come to China were almost all activities of eating using chopsticks. It's very difficult for Indonesian. 

-                - Some Asian cultures always take sandals or shoes when entering the house. When there are foreign guests from other countries are not doing it, they feel it would contaminate their feet.
       
  Astri Puji Lestari 
  4 SA 03
  14609862

Type 1

 1.      The similarity of Ethnocentrism and Cultural Relativism

They think that their culture is different from other culture.

The differences between Ethnocentrism and Cultural Relativism

-        a. Ethnocentrism. This concept has a view that every aspects of our culture are the best culture and measure others by only their culture. Individuals assume that the culture of the people better than the other cultural.

-          b. Cultural Relativism. That is the opposite by Ethnocentrism. This concept is the view that our culture is not better and progressing with other cultures. This concept teaches us to look at an individual's behavior from the perspective of their own culture. We should not judge other cultures.

2.      The example of Cultural Shock

-             - When starting the lessons in class a western just say hello to the teacher. However, when they come to Indonesia, we know that we always start the lesson by praying.

-              - Indonesians who always eat using your hands or a spoon, when they come to China were almost all activities of eating using chopsticks. It's very difficult for Indonesian. 

-                - Some Asian cultures always take sandals or shoes when entering the house. When there are foreign guests from other countries are not doing it, they feel it would contaminate their feet.
       
  Astri Puji Lestari 
  4 SA 03
  14609862